Want to understand SEO? This is a good place to start.
I've been to the Search Engine Strategies London conference for several years now. It's a 3 day event that focuses on both PPC and SEO (natural and paid search).
For 2008 it will be held at the Business Design Centre, Islington (North London).
For a fiver less than a grand you get to attend for all 3 days (February 19-21, 2008). I suggest that you carefully plan your visit to focus on the areas that you're most interested in. Once you're there, don't be afraid to leave a session that isn't giving you what you need.
You should come away from the conference having built up a very good awareness of the key issues to address when optimising a site. At the end of the day it's pretty simple: if a site is built well it will be both well optimised for users and for search engines. They are not mutually exclusive.
If you need a hotel or accommodation in London during your stay, try hotels in London from Expedia.co.uk. They have a good range of hotels to choose from at good prices.
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