Showing posts with label community. Show all posts
Showing posts with label community. Show all posts

Thursday, 16 January 2014

Why Geese Fly in V Formation

A few years ago I used to row.  It's an amazing sport which requires intense dedication.  But when it comes together the feeling is amazing.  8 guys and the cox in a boat, moving in perfect harmony in 3D, powering the boat with finesse so it planes over the surface of the water.  It's possibly the ultimate team sport.  If one person doesn't show up, you can't take the boat out.  If one person doesn't train as hard, they are carried by everyone else.

Great teams achieve more together than they could alone. 

I was reminded of this today by an BBC news article, Birds' V formation mystery 'solved'. "Scientists say they have solved the mystery of why birds fly in a V formation, by tracking critically endangered birds that were being trained to migrate".

This wasn't news to me.  Our rowing coach had told us about the V-formation of flying geese as a way to explain to us what real team work was.  The birds (as you can read in the article) take it in turns to fly on the front.  This is because the other birds can benefit by flying in the slipstream of the front bird.  One bird works hard so the others can save energy.  Then they switch.  By doing this, they all use less energy that flying straight into the wind all the time.

It's the same for cyclists.  If you watch the Tour De France or any other pro race, you'll see that the "protected riders" are the team leaders.  They save their powder for the big finish of the day and their teams do the hard work to get them close to the finish with a much energy left as possible.  The team leader finishes the job.  In cycling, even on Sunday club ride, each rider is expected to "take their turn" on the front, dig hard and deep for a few minutes before returning to the slipstream of the bunch.  By doing this the speed of the group increases overall.

Needless to say there's lots of lessons to be learned here for how we can be a great team together at work.  It's fairly obvious, but here are some takeaways...
  • take turns on the front
  • share the effort
  • dig deep when it's your turn
  • stay together
  • head in the same direction

I leave you with this video for inspiration...



Tuesday, 30 March 2010

Community 101, Drive Usage, Then Monetise

STOP PRESS!!!

Since I wrote this blog, my frustration and objections are now resolved, you CAN now hear what I really thought about location based services on video...


ORIGINAL POST....

Location based services. Buzz words. You hear them a lot right now. But what do they mean?

Simply put then, if I know where you are, can I offer you something that uses that knowledge in real-time?

If your mobile phone tells me your location co-ordinates...
- if I am Google I can show you a map of where you are and what is nearby
- if I am a restaurant booking app on your iPhone (e.g. bookatable) I can show you restaurants nearby
- if I am Foursquare I can present local restaurants and bars that you can "check-in" to and see who else of your friends are there

Three very simple examples then. But what of the future?

What are the implications for consumers and for marketeers?

At a recent plustechnology event run by London lawyers, Olswang, I committed my comments on this topic to video.

A company called Knowledge Peers were videoing peoples thoughts. Today I received an email with a link to a short video on my observations that targeted marketing can be welcomed by consumers rather than seen as obtrusive, and that location-based technologies help with accurate targeting.

Can I share it? No!

I really don't get it. I mean, I REALLY don't get it. What the? Uh?

Knowledge Peers is a members only site. I tried to send a share this link to a friend, they first had to sign in to Knowledge Peers. Fail. They STILL couldn't view the video. Doh - that sign up was for standard membership. Apparently I have full membership and that's why I can view it. Double Fail.

Look, if you want to build a community site, it needs to be viral, self-sustaining. You need to drive USAGE first, then monetise when you actually HAVE a community.

It's all upside down. I should be able to embed the video in this blog post, email it to friends. If they get value from the content, maybe they will sign up and subscribe.

The content on Knowledge Peers is pretty good. I mean, it's like a YouTube for business. But walling it in is route to oblivion.

So much for trying to share my thoughts on location based services with you. Sorry!

Saturday, 19 July 2008

Asia By Bike

This is why I love the internet.

Good things being done by good people. Who was it that said "happiness is only real when shared"?

My brother and wife are off soon on an epic cycle journey from Kyrgyzstan to Vietnam.

You can check out the neat site that they created here: Asia By Bike.

I'm looking forward to following their progress, online (of course!)