Why I Stopped Tweeting

In February I asked myself the question "To Tweet Or Not To Tweet?"

For 3 months I embraced Twitter and evangelised it's benefits. I tweeted several times a day every day until one day I stopped. Completely. I even went to the trouble of removing every tweet from my timeline.

Why?

It's taken several weeks to figure out but there are several reasons;

1) The catalyst was a blog post that I read called "Why Twitter Is Evil". Ironically I found this post via Twitter. It was this post that got me thinking.

2) I had always seen my Twitter account as an experiment. I wanted to understand how individuals and companies were using it socially and  commercially.  In my line of work I need to know. I now felt sufficiently knowledgable on how all worked and I'm impressed at the power of the network to pull reach and build reputations.  My learning curve had slowed.

3) Maybe I have Adam Smith's genes because I take a view that many things in life are some kind of economic transaction. Inputs and outputs. You put effort in (or money, a proxy for effort) and you get a reward (or not). Twitter was consuming a lot of time and energy versus the return (knowledge, contacts) that I was getting.

4) Information overload. I'm a busy guy with a large family and plenty of things to cram into every day. There's only so much information I can take. It's invariably limited in depth. I,be realized I'd rather spend 30 minutes reading one quality article in a magazine or a newspaper than dip into 20 trivial tweets hoping to find a nugget.

But really, it's mainly a survival tactic. I either do something well or not at all.

So long Twitter.

Twitterquette - Good Manners For Twitter Users

14 etiquette tips for Twitter

It's 2 months to the day since I started using Twitter.  During that time I've gone from a complete novice to gaining some experience and starting to learn from that experience.  Like any new communications channel that humanity discovers, it takes some time for us to develop social etiquette (in this case "Twitterquette").  We start to develop a sense of right and wrong and our own little set of do's and don'ts.  

Examples;

• Don't talk loudly for long periods of time on your mobile phone on public transport.
  
• Don't speak on the telephone at the dinner table if you have guests.
  
• Don't sent large volumes of email to people you don't know to sell Viagra.
  
• Do reply to people if they take the time to write you a letter / email / leave a voicemail.
  
• Do credit the source of your story when writing a new article.
  

So how about Twitter?

Twitterquette - version 1 (after 2 months, March 2009, UK)

Here are some tips I'd recommend that new Tweeters think about when using Twitter.

Notice that most of them are relevant to all forms of communication, not just Twitter, I just explain to detail relevant to Twitter.

Twitter is a continual conversation that you can dip in and dip out of.  It's like a 24 hour party.  You can stand on the sidelines and watch, you can entertain or you can introduce people.  Just like any social event, understanding the unseen social rules will help you have a great time.  Bear in mind who is at your party.  Are they work colleagues, industry aquaitances, or true friends and family?  Who is following you?  Who do you want to follow you?

My experiences (and advice) are around the assumption that most of the people following me are mostly work-related.

So, here we go...

1. Give credit where credit is due

If you read a tweet that you like and want to tell others, rather than just plagiarising the source, use a "Retweet" to pass the message on.  The syntax is as follows;

RT @username message-content

2. Say thank you for a referral

If someone re-tweets one of your tweets, send them a direct message to say thank-you.  They are more likely to do it again if you say thank you. 

3. Keep 1:1 conversations to direct messages

If you are having a conversation that is only relevant to you and the recipient, rather than use the public timeline to do so, use the direct message feature on Twitter; especially if it's a conversation that will last several tweets.

4. Don't hog the bandwidth

Just because someone follows you, it doesn't mean they want to receive 30 tweets a day from you and have you dominate their feed.  There are a few people that I follow that send out so much trivial mush that I am now going to unfollow them.  Clearly there's a balance somewhere.  I've found (personally) that I can take 5 to 7 tweets a day from 1 person before I start to turn off. 

5. Ask for favours, but do so sparingly

If you have a good following, you can use that to your advantage.  You can for example ask people to RT (retweet) a message if it's that important to you.  It is is a great way to build traffic or awareness.  However, I got a little annoyed by a blogger who was constantly asking people to "digg" his latest article just so it would hit the first page of digg.com.  In real life we give favours and receive favours.  It's a balance that if upset means you take advantage of goodwill and lose some of that goodwill.  Just like real life, use your network & friends sparingly, for what's important.

Tip; if you want to have your tweet retweeted, leave enough characters spare so that the RT @username will fit in without truncating the message.  For me that means working to 120 characters, not 140.

6. Cite your source

If you didn't write something, don't pretend that you did. Cite your source (as in using a re-tweet) or make it obvious that you didn't write the content.

7. Recommend others

If you like following someone, why not recommend them?  On Twitter, there's a custom of doing this on Friday and including the #followfriday hashtag to explain what you're doing.  

An example; #FollowFriday @cindyalvarez (for product management nuggets of wisdom), @thetafferboy (for SEO tactics), @manne (for restaurant news)

8. Be positive

No-one likes a drainer.  Sure, get things off your chest if you have to but do so with humour.  Don't burden the world with your worries and troubles.  Share love, not trouble.

9. Add your own content, don't just re-tweet

Some users are great at finding good material on a topic and then just re-tweeting it.  A few twits that I follow do this, and I follow then because they are consistent in being fast and frequent in their subject niche.  Generally though, I appreciate a few original thoughts as well.

10. Follow others that follow you

If someone follows me, I generally check them out by looking at their bio and their tweetstream.  If I am sure I would not be interested I don't follow.  Otherwise I follow and if it turns out later it's a waste of time, I unfollow.  If in doubt, follow.

11. If something pleases you, say so

See a tweet that makes you laugh, smile or gets you interested in something.  Now and then it's nice to reply to the source and just say so.  It will make the source feel rewarded for making the effort and will more likely continue to feed you in the future.

12. If you want someone to follow a link, tell them why they should bother

As most links in Twitter are shortened, and as so many are posted each day, take the time to describe the destination content and why it's interesting.  

13. Stay on topic

You need to decide who you are.  Are you a corporate voice or are you an individual?  Are you using Twitter for your current job, for your (general professional life) or for personal stuff only.  Decide and decide quickly.  Then, decide what areas of interest you will post on and stick to it.  People that are interested in those areas will follow you. 

14. Be real

I do like to hear the occasional snippet of non-work related stuff, even if I follow you because of your professional interests.  Think: if you go to a professional networking event; no one jumps straight into work, there's always some related chit chat about sport, the weekend or what's in the news.  Too much personal stuff becomes trivial, but it is always nice to see something of the person behind the machine.  I find a 75% work interest / 25% non-work interest is a good balance in the working week and vice-versa at weekends.

It seems to me that the first rule of Twitter is therefore NOT always to answer the question "What are you doing?".  Great Twits are much more subtle.

You can follow me on Twitter at www.twitter.com/davidcnorris.  

(My interests are; ecommerce, marketing, restaurants, product management, cycling, skiing, movies.)

Other blog posts that I've found on the same subject:

Twitterquette 101, Part 1: Why your tweets turn people OFF!

10 Twitter Etiquette Rules

Twitter: Decoder ring and twitterquette

To Tweet Or Not To Tweet?

So, my experiment with Twitter has started.

Twitter is either going to be the biggest Internet phenomenon of this year (think YouTube in 2006 or Facebook on 2007) or I will eat my hat. Well, it will be IF the tipping point is reached. Quite what this tipping point is I'm not sure, but when enough people get absorbed into it's crazy ways then it might just be a hit. It's been around for a while (I've been aware of existence for over a year anyway), but more and more famous people seem to be using it and celebrity endorsement never hurt any product, even strange social networking sites.

Might be a hit? Well, the great thing about Twitter is that not only can you track what your friends are up to, but you can also track the celebs. One of my favorites so far is Lance Armstrong, but plenty of others including the newly elected Pres of the US have a Twitter feed.

So - how does it work? Simple. If you know the "status update" tool in Facebook, imagine that, all by itself. Just status updates, and nothing else. You are meant to type in, in no more than 140 characters (that's one sentence or two), the answer to "What are you doing now?". Then, you select friends or other people you want to follow and they get added to your page so that when you log on, at any time you can see what they are up to. Kind of bizarre, strangely addictive.

According to Hitwise, Twitter traffic has grown by 984% in the UK in the last 12 months. That is fast fast growth. The tipping point might be coming soon.

Why do it? I really don;t know the answer to that. Everyone will have their own reason. If you get something out of it, you'll come back. If that something is keeping up with mates, colleagues or heroes, you sometimes need to give to receive.

This century, enabled by the Internet, one-to-one communications and business will take off. The Internet is the ultimate middle-man. Who needs Hello magazine when Jonathan Ross will tell you what he's up to in real time?

To Tweet or not to tweet? You decide.

Tips:

Use the TwitterBerry application to view or edit "Tweets" on the move

Use www.tinyurl.com to create short urls to save text

Use www.ping.fm to update your status on your different social networking sites at the same time