You build a sandcastle on a beach with your kids. You do so knowing that in 10 minutes time or 10 hours time it will be gone. You still build, regardless, you enjoy the process of creation.
Everything created must die.
One day Google will not exist.
One day you will not exist.
One day, the Earth will cease to exist.
Doom and gloom? Not at all.
Anything you create will one day cease to be. This is the essence of creation.
By realising this, the creation process carries more meaning. It's sharper. Creating a spreadsheet, a business plan, a family, a relationship, a sales proposal, a presentation, a web page, a brand identity, a building, an idea, a book, an ideology - all of these things start aging the moment they are created. The need constant renewal, discussion, maintenance to keep going. And despite that, one day they will die anyway.
The meaning is this: do not attach yourself to things you created in the past. Attach yourself to creations that you are keeping alive, and as you do so, you change them, renew and evolve.
Just as we enjoy building sandcastles and doodling on pads in meetings, enjoy creation for what it is, knowing it's not eternal. Creation is transitory.
Enjoy. Enjoy.
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