According to the American Express Hospitality Monitor, 62% of customers search the Internet to decide which restaurant to visit.
If you are in the restaurant business, there's a great new free workshop that you can go to start learning about how to get your business online. Not only is online marketing now an essential part of the marketing mix, but it is the most cost effective and successful form of marketing that a restaurant can engage in.
Livebookings Network are running a series of workshops around the UK, focusing on providing practical advice to restaurateurs on the topic of online marketing.
London, Thursday 24 April
Topics being covered...
Email Marketing - Creating and measuring email campaigns to your existing restaurant customers, capturing valuable data and delivering promotions.
Expert speaker: Matthew Kirby, UK Managing Director, Fishbowl Marketing, www.fishbowluk.com
Search Engine Marketing - Basics and benefits of search engine optimisation for restaurants looking to attract traffic to their websites and capture more customers as a result of improved search engine rankings.
Expert speaker: Warren Cowen, Chief Executive Officer, greenlight search engine marketing, www.greenlightsearch.com
Effective Web Design - Implementing effective web design, the importance of maintenance and maximising opportunities available through your website.
Expert speaker: Keith Davie, Creative Director, Salad Creative, www.saladcreative.com
Time: 9.30am coffee, croissants and networking
10am start – 11.30am
Venue: Slug and Lettuce, 80-82 Wardour St, London, W1F 0TF
Cost: FREE to Livebookings Network members. Membership is free.
£25+VAT for non-members (includes breakfast)
If you sign up to the Livebookings Network on the day, you are refunded the cost of your Workshop place.
Booking: Book Online: www.livebookings.co.uk/workshops
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