Jeremiah Owyang, a web-strategist and Senior Analyst at Forrester Research, has just published a useful up to date at a glance guide of the many forms of web marketing.
If you want to check in on what all of these terms mean and how they can be used, his article is an excellent reference point.
The Many Forms of Web Marketing:
1) Corporate Domain
A) Corporate Site
B) Portal Strategy
C) Microsites for Segmentation
D) Interactive Web Marketing
E) Intranet
F) Extranet
G) Regionalization
2) Search Marketing
A) Search Engine Optimization (SEO)
B) Search Engine Marketing (SEM)
3) Out Bound and Syndicated Web Marketing
A) Email Marketing
B) Invasive Marketing
C) Syndicated Content and RSS
4) Brand Extension
A) Web Advertising
B) Contextual Advertising
C) Sponsorship and /Cross branding/Affiliate
D) Social Advertisements
E) Widget Advertising
5) Community Marketing and Social Media Marketing
A) eCommerce/Rating Sites
B) Social Networking, Forums, Wikis, Collaboration
C) Syndicated Marketing
D) Podcast Marketing
E) Blogging
F) Widget Marketing
G) Online Video and Live Streaming
H) Instant Messaging, Presence
I) Tagging, Collective Tools
J) Voting Features
K) MicroMedia
L) Infinite Other Flavors
6) Virtual Worlds
A) Virtual Worlds
B) Online Massive Multi Player Games
C) Online Games
7) Related Mediums
A) Internet TV (IPTV)
B) Mobile Content
8 ) Experimental: To Watch
A) Portability of the Social Graph
B) Vendor Relationship Management
Read the full post with detailed explanations at www.web-strategist.com
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